Customer Experience News & Trends

8 steps to closing any customer

Sales is not mystical or mysterious. It follows a logical progression. 

The biggest reason customers won’t commit – and how you can win their love

Here’s the biggest reason customers won’t commit to a product, service or company.

10 proven strategies to connect with customers before, during & after they buy

It’s critical to spend time with customers beyond the initial transaction, providing value and building engagement and alignment. 

Ways to break through customer resistance

While it’s important to keep showing up, and offering ideas and information to prospects/customers, there is a line between being persistent and being a nuisance. The difference between being persistent and a nuisance lies in the content of your communication. 

10 customer commitments needed to close a big customer

Some salespeople think of closing as a one-step process leading to a final commitment. Closing is actually more complex than that. It happens in stages. 

15 tips customers are getting about negotiating with you

Purchasing managers are being given the following tips on how they can get a better price in negotiations. This information can help you determine how to better approach customer communications and sales. 

The key ingredients in every customer’s buying decision

No matter how complex your products or services, customers look for four things before making a buying decision. 

Interrupt customers to increase sales

If you want sustained success — and if you want to maximize your income — you’ve got to interrupt customers. You have to pick up the phone, walk in the door, or send an email or text message. 

What to do when you lose a customer

“If you learn from defeat, you haven’t really lost.” Zig Ziglar has provided a lot of great tips to business people, but this message might be his most valuable. 

A customer’s ‘no’ may just mean ‘not now’

“No” is the most common word in sales. Most prospects may say “no” the first time your company calls. They’ll say “no” to some of the commitments you need from them to move a sale forward. They may say “no” at the end of your presentation.