Customer Experience News & Trends

6 small things you can do to engender customer loyalty

Personal outreach can go a long way toward boosting customer loyalty and overall revenue. But many sales reps may not know how to turn off the sales switch — and reach out to customers when those customers aren’t looking to close another deal.

Referral selling: A strategy that will leave your competition in the dust

Salespeople who contact prospects through referrals have a 75% chance of converting them to customers. Compare that to the roughly 3% payoff for salespeople making cold calls.