What sets salespeople apart from competitors in a prospect’s eyes is extensive knowledge of the prospect’s business. This helps salespeople ask sharper questions and align offers with the buyer’s needs earlier in the sales process.
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10 top-notch prospecting techniques for sales pros
It’s imperative to keep the pipeline filled with prospects. As a result, the prospecting process must come to occupy a primary place in a salesperson’s list of priorities if success is to be achieved.