Customer Experience News & Trends

Exciting email secrets from industry insider

We just sat down with Matt Highsmith, president/CEO of TailoredMail, an email marketing and automation software firm, about what’s working in email right now — and what trends will soon emerge. Our talk produced some juicy tips for emailers.

3 marketing trends worth following to improve customer interaction

Three major marketing trends have emerged over the past two years — and customers expect you to be keeping up with them. Are you? If not, you’re falling short of meeting their growing expectations for your business.

7 more reasons customers will run from your website

Your website is often a customer’s first point of contact with your company. And you know what they say: You never get a second chance to make a good first impression.