Customer Experience News & Trends

Sharpening your Web site for best effect

The down economy has many thinking this is an ideal time to use Web sites to steal customers from weakened competition. Consider planning to keep these areas of your online strategy sharp to ward off rivals.

Why cheaper is often better when it comes to online leads

Why are so many companies shifting marketing resources online? Because very low-cost lead generation tactics, like search engine optimization (SEO), deliver high quality leads at virtually no cost.