Customers probably flock to your loyalty program, then scatter when it comes time to use it. Here’s why customers don’t participate enough – and how to make yours more effective.
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4 unique ways to build customer loyalty
Companies have shown their thanks to customers through loyalty plans longer than Thanksgiving has been an official holiday. And while Thanksgiving hasn’t evolved much — we still eat turkey and pumpkin — loyalty plans have.
Want to fire an awful customer? Supreme court says, ‘Go ahead’
You’ve probably been here before: A nasty, yet long-time customer is causing problems, again, and you want to tell him to hit the bricks. The Supreme Court gives you their blessing.
Why you might need a better loyalty plan
Customers love loyalty plans — but research shows they may not even be using yours.
