Customer Experience News & Trends

How to create white papers that attract the best leads

White papers are excellent tools for driving leads and sales. They’re designed to do two primary things: educate and persuade. 

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CRM: 3 under-the-radar sales and marketing benefits

Customer relationship management (CRM) systems are playing an ever-increasing role in improving the customer experience. Still, some companies are reluctant to adopt this new technology. The biggest reason? They don’t see enough of a payoff in it. But the reality is: They’re missing something.