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Home : Foresee Mobile Satisfaction Index

The app vs. web: Which do customers prefer now?

by Michele McGovern November 29, 2012 Comments (0)

So many customers use smartphones these days, there’s an app for everything from banking to fake smoking. But do customers prefer an app for that over the web?

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Ken Dooley

Ken joined Prentice-Hall as an assistant editor and later became editor-in-chief of… MORE

Michele McGovern

Michele's a journalist with decades of experience working for local and national… MORE

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