Customer Experience News & Trends

Exciting email secrets from industry insider

We just sat down with Matt Highsmith, president/CEO of TailoredMail, an email marketing and automation software firm, about what’s working in email right now — and what trends will soon emerge. Our talk produced some juicy tips for emailers.

5 ways to make transactional emails better

Those easy emails – the kind you send to confirm orders or to notify customers of a shipment or order changes – can be so much more than transactional messages. When done well, they can be customer relationship builders.

4 tips for sending better email to customers

Email plays a role in the customer experience, yet most of us are getting sloppy with it.

Improve email ROI: 5 marketing must-haves

As more companies vie for customers’ attention, email marketing’s become an increasingly delicate art form. And as a result, improving performance requires a laser-like focus on at least one of five areas:

3 proven factors that boost email response rates

The first challenge is getting prospects to open your email messages. The next is ensuring that they read your copy and, eventually, click through. 

The 5 most effective marketing channels

Which marketing channels get the most bang for your buck these days?

Common practices that kill online marketing efforts

There are a ton of less-than-stellar practices out there killing marketing initiatives. And most of them are avoidable.