Customer Experience News & Trends

Should your marketing message be clear or clever?

When you want customers to remember your message, should you be clever?

5 building blocks of great customer experiences in 2017

The most outstanding customer experiences aren’t built on technology. They’re rooted in a practical vision, focused leadership and empowered employees. Here’s how to set the right course for your customer experience in 2017.

6 cues customers give when they want something more

Customers give clues every day as to what will make them raving fans. Are you listening closely enough?

Our 10 best customer experience-improving lists of 2016

While you count down the days to a new year, you can count on these top 10 lists from Customer Experience Insight to help make sales and service better in 2017. They’re chock full of tips worth sharing with anyone who has a hand in the customer experience.

Is your customer experience memorable enough?

Customers remember only about a third of their experiences with companies. But those few memories have a huge impact on what they think of you.

5 ways to deliver unique customer experiences

One of the best ways to connect with customers is to give them one-of-a-kind experiences. Here are five examples of unique service — and how you can follow in their footsteps.

Why service is the key to winning at the customer experience

When you face tough competition for new sales and customer loyalty, bring in the big guns. 

4 areas where customer service is falling short: How do you stack up?

With the rise of self-service, customers increasingly control their own experiences. Yet, those experiences still fall short in most areas, research shows.

11 cool ways to reward your most deserving customers

Some customers are great because they’re good for business and morale. Working with them makes your employees happier. And that’s why you need cool ways to reward the most deserving customers. 

5 ways to improve the most powerful tool in the customer experience

Empathy could be the most powerful tool in the customer experience — and possibly the most difficult one to get right.