A well-established competitor can appear to have a lock on customers, but luring them away may not be as difficult as you, or your salespeople, think.
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Selling to 3 most difficult types of customers
If you can crack these three tough nuts, you’ll be a step ahead of the competitors who probably gave up long ago.
10 ways to overcome price objections
If your customers and potential customers can’t explain why your products or services are different from the competition, they’ll naturally fall prey to price-cutters.
