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What’s a customer really worth? And why it pays to know

by Michele McGovern February 4, 2013 Comments (0)

When is a $500 return really worth more than $10,000?

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Ken Dooley

Ken joined Prentice-Hall as an assistant editor and later became editor-in-chief of… MORE

Michele McGovern

Michele's a journalist with decades of experience working for local and national… MORE

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Customer Experience Insight, powered by SuccessFuel, provides the latest marketing, sales and customer experience news and information for professionals in the trenches. Rather than simply regurgitating the day’s headlines, Customer Experience Insight editorial staff delivers actionable insights, helping marketing, sales and customer experience professionals understand what is and isn't working to grow their business and retain more customers.

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