Often times, the hardest thing to see is what’s right under your nose. This is especially true when it comes to the best ideas for what to include in your sales and marketing materials, customer-facing email, social media pages and website.
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What your ‘About Us’ page must say today
After the homepage, the “About Us” is the first place new visitors to your company will go. Yet many businesses have it all wrong, and it’s hurting the customer experience.
