Customer Experience News & Trends

Got CRM, Why You Need Marketing Automation, Too

CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Learn how the systems complement each other, and why you need both. Discover how marketing can manage leads and scale using automation, and what to look for in a marketing automation system. And why sales benefits from integrated CRM and marketing automation from being able to deliver sales-ready leads.

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