There are hundreds of customer relationship management (CRM) solutions on the market, despite a decade of aggressive consolidation. There are CRM software packages for large enterprises, for the small businesses, for different industries’ requirements, and applications for sales, service, marketing, and more. This fragmented market leaves buyers with a big challenge as they evaluate CRM reviews to identify which product is right for their needs. That is why we created this buyer’s guide to assist you in your understanding of the market and the products available.