Customer Experience News & Trends

Do you reward customers enough?

Think you give customers enough respect, help and reasons to come back? Here’s what they think.

You might need to step up your customer service game if you want customers to remain loyal.

More than 60% of customers don’t believe the companies they deal with do enough to reward their loyalty, the ClickFox Brand Loyalty survey recently found. And that could mean a huge hit on repeat sales: About half of customers say they would consider buying more if they were offered rewards, the survey found.

Rewards for loyalty don’t have to be big ticket perks or deep discounts on future purchases. Free perks – such as access to relevant information – also work well. Small discounts or opportunities to try new products or services before anyone else are loyalty winners, too, researchers find.

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