Customer Contextomy

In the data-laced marketing world, buzzwords like “big data” and “content marketing” reign supreme. It’s time to reexamine the concept. For marketers, contextomy happens most frequently when we seek to engage with the customer using incorrect or misplaced assumptions about customer behavior. To deliver truly personalized experiences with customers, marketers must deploy new, more intelligent customer engagements that take content and context into account. Download this on-demand webcast to hear from brand leaders as they discuss and debate where and how context, content and the customer must converge in today’s commerce journey.

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