Customer Experience News & Trends

Sales Presentations

Before achieving a successful close to a sale, there needs to be a successful sales presentation. Whether conducted in person or over the phone, there are several best practices for sales presentations that salespeople should follow in order to ensure their prospects stay interested in the product or service they’re selling.

Some sales strategies no longer work on customers

Traditional selling principles may no longer be effective in today’s business climate, which demands creativity and change. 

How to say less and still build more sales

Today’s constant barrage of information may leave prospects and customers bewildered and exhausted. According to a study at the University of California, the average American consumes 100,500 words on an average day. 

Provide winning sales presentations to customers: 6 tips

Some salespeople are convinced that the most important part of a sales call is the opening. “The first 60 seconds make or break the sale,” they seem to think. 

The quickest way to turn off customers

“The usual fortune of complaint is to excite contempt more than pity.” You should paste that Samuel Johnson quote on your refrigerators and read it every day before talking to customers. 

How to prepare for face-to-face customer conversations

Some things in business are crystal clear. One of them is that people will not buy unless they believe they’ll get what they want and avoid what they don’t want. You become indispensable to your customer when you demonstrate that you both understand his or her problems and goals — and have the ability to help with them. 

Imperfections make you more authentic: Here’s how

Your imperfections during a presentation with customers make you more authentic and credible. Being nervous when you present is common and you can turn it to your advantage. 

Ways to tell stories that turn prospects into customers

Many sales presentations are boring, banal and inert. These offensive qualities are troublesome for today’s busy prospects who may have short attention spans.

15 tips customers are getting about negotiating with you

A recent conference gave the following tips to purchasing managers on how they can get a better price in negotiations. The advice buyers are getting can help you determine how to better approach customer communications. 

Tips for dealing with multiple buyers at the same time

Today, many buyers have a voice in a company’s buying decisions. You may have to sell to many players who, directly or indirectly, influence the buying decision. Your level of success may depend on how well you identify and relate to them. 

The key to successful customer negotiations: SWOT

Performing a SWOT analysis (Strength, Weaknesses, Opportunities & Threats) before a negotiation can help lead to a successful outcome. Combining the customer’s strengths and opportunities could give you key leverage points to offer creative ideas while selling your products or services.