Customer Experience News & Trends

Sales

The strategies your salespeople use and how they treat customers are huge cogs in the customer experience engine. It’s essential they follow best practices to ensure customers are more than just satisfied doing business with your company.

The best – and worst – words to use with customers

Don’t say another word to customers until you read this: Researchers have found the best – and worst – language to use with customers. 

5 tips for writing more effective sales messages

Some people who have no problem communicating with prospects face to face or on the telephone run into problems when writing – whether it’s in an email, a blog or part of a social media post. 

Ways to tell stories that turn prospects into customers

Many sales presentations are boring, banal and inert. These offensive qualities are troublesome for today’s busy prospects who may have short attention spans.

Why your salespeople need a kick in the pants

“You may not realize it when it happens, but a kick in the pants may be the best thing in the world for you.” Walt Disney wasn’t necessarily talking to salespeople when he made that statement, but it’s a good message for them. 

Solve customer problems and make more sales

The best salespeople don’t try to solve problems for customers. Instead, they solve problems with customers. 

6 tips to follow before a negotiation begins

How can you expect to get to “yes” in negotiations if you haven’t gotten to “yes” with yourself prior to the negotiation? Saying “yes” to yourself with compassion has to come before negotiating with customers. 

4 ways to find out what your customers want

Some businesses base their selling efforts on guesswork and intuition. But those who are the most successful develop in-depth knowledge about customers and tailor their selling efforts to address customers’ needs and goals. 

Proven strategies to create long-term customer relationships, loyalty

Successful companies spend time with their customers beyond the initial purchasing transaction, providing value and building engagement and alignment. They continue to learn what their customers need after closing the initial sale. 

When a customer rejects you: 6 steps to rebound

Rejection is a big part of every salesperson’s life. And salespeople who are rejected more than most tend to be more successful than most. 

Ways to use persistence to regain lost customers

When people don’t have sufficient persistence, they take rejection personally. They become hesitant to get in front of another potential customer because the pain of potential rejection is too great to run the risk.