Customer Experience News & Trends

Email Marketing

Email marketing produces the highest return on investment (ROI) of any marketing channel for two reasons – it’s inexpensive and it’s highly effective. But it’s only effective when careful attention is paid to deliverability, list growth and maintenance, content relevancy, and timing.

Improve email ROI: 5 marketing must-haves

As more companies vie for customers’ attention, email marketing’s become an increasingly delicate art form. And as a result, improving performance requires a laser-like focus on at least one of five areas:

The 4 worst email myths that destory the customer e-experience

Warning: There are lots of so-called email “best practices” being passed around that are just plain false. Putting them to use can spell doom for the customer experience, revenue projections and future email deliverability.