Most customers are reasonable human beings who treat the companies with which they do business with dignity and respect. Then…Click to continue
In this week's e-newsletter
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Customer expectations are rising faster than steroid use in Major League Baseball (MLB) – and companies are responding even slower than the MLB. Wait much longer to meet customers’ new expectations and your company may see its reputation tarnished, too.
You need to persuade, comfort and even motivate customers every day you work with them. Choose the right words, and you can accomplish any of that and more.
There are dozens of things you can say to customers that come across as condescending, flippant or tacky – things that will destroy the customer experience instantly. No matter how you communicate with customers, you want to avoid these words.
You may only be able to make a first impression once, but every time you talk to customers you have the opportunity to make an even better impression. Here’s how.
Customers are feeling pressure to get more done with less, so many of them are reducing the number of companies they do business with. At the same time, companies are urging their salespeople to increase sales to present customers.