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Customer Relationship Management

Customer relationship management (CRM) is a model for managing all of your interactions with customers. When implemented properly, CRM tools and practices will improve the customer experience and bolster the bottom line.

How to handle your 5 toughest customers

by January 22, 2018 Comments (0)

Even the toughest customers play an important role in your company’s success. Here’s what makes them good and bad, plus how you can navigate the love-hate relationship. 

23 of the best things to say to an angry customer

by January 11, 2018 3 Comments

An upset customer has your ear, and now he expects you to respond. What you say (or write) will make or break the experience. Do you know what to do? 

The key ingredients in every customer’s buying decision

by January 3, 2018 Comments (0)

No matter how complex your products or services, customers look for four things before making a buying decision. 

Blunders & triumphs: 2017’s top 10 stories on what to say (and not say) to customers

by December 18, 2017 Comments (0)

Most great companies resolve to create better customer experiences each year. So this should help with your 2018 plans: Our top-rated lists on what to say and do – and what to avoid.

What to do when the answer to a customer request should be ‘no’

by December 13, 2017 Comments (0)

Customers’ perceptions of what should happen can’t always be reality. Here’s how to handle five sticky situations when you can’t do what they want. 

4 inexpensive – yet priceless – holiday gifts for your customers

by December 4, 2017 Comments (0)

You probably want to thank, and maybe even reward, customers this holiday season. Here are four inexpensive ideas that will feel priceless to customers.

3 proven ways to connect with younger customers

by October 19, 2017 Comments (0)

If you struggle to connect with younger, tech-savvy customers, here’s help.

9 things you should never say to angry customers

by September 18, 2017 Comments (0)

The right words can sooth an angry customer and settle a tense situation. The wrong words (these words) will fuel the fire and damage customer relationships. 

Is your sales team guilty of these customer relationship killers?

by September 14, 2017 Comments (0)

Once customers begin to use a product or service, they’re going to be anxious to see positive results. They may also have challenges and problems, and if they have nowhere to turn to get answers, because their salesperson is busy closing other deals, it leaves a bad impression. 

6 rules for firing a customer

by August 24, 2017 Comments (0)

Most customers keep your business going. But a few are enemies to progress — and you’ll probably be better off without them. Here’s how to tactfully fire the worst customers.

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