Customer Experience News & Trends

Customer Loyalty

It’s far cheaper to retain customers than it is to find new ones. Returning customers are also likely to spend much more than new customers. As a result, a strong customer loyalty strategy is paramount to thrive in today’s ultra-competitive marketplace.

5 ways to build trust with customers

Customers often prefer to deal with a handful of companies – their “preferred suppliers” – because it’s easier then juggling many.  But to become “preferred” you need to develop trust with customers over time. Here’s how.

Proven strategies to create long-term customer relationships, loyalty

Successful companies spend time with their customers beyond the initial purchasing transaction, providing value and building engagement and alignment. They continue to learn what their customers need after closing the initial sale. 

5 things that will make you, and your company, memorable

Vacations, a game-winning home run, a romantic movie — those are what memories are made of this time of year. Customer service? Not so much — unless you follow this template.

17 of the nicest things you can say to customers

Good things happen when you give customers an outstanding experience. Just to name a few …

Ways to use persistence to regain lost customers

When people don’t have sufficient persistence, they take rejection personally. They become hesitant to get in front of another potential customer because the pain of potential rejection is too great to run the risk. 

How customer loyalty programs can backfire

The best loyalty programs successfully keep customers coming back. But new research finds that many programs do the exact opposite: They turn customers away.

11 cool ways to reward your most deserving customers

Some customers are great because they’re good for business and morale. Working with them makes your employees happier. And that’s why you need cool ways to reward the most deserving customers. 

Why you need a customer appreciation strategy – and how to build a great one

Sure, you appreciate your customers. But do you have a strategy for showing that customer appreciation? Here’s why you need one – and five ways to get it going.

Surveys are good, but this is better

Surveying is a must if you want to improve the customer experience. But this is an even better approach:

3 ways to get your customer experience message right

There’s a lot of buzz about the importance of empathy and why businesses must harness it to improve their customer experience (CX) and build loyalty. Yet what’s largely missing from the equation is what being empathetic means for customer-obsessed brands, and how to embrace and effectively create it.