Customer Experience News & Trends

Customer Loyalty

It’s far cheaper to retain customers than it is to find new ones. Returning customers are also likely to spend much more than new customers. As a result, a strong customer loyalty strategy is paramount to thrive in today’s ultra-competitive marketplace.

5 ways to strengthen customer loyalty

Customers can come and go as quickly as clicking the “next” button on their smartphones — that is, unless they’re rooted in their relationship with you.

7 reasons to fire customers, and how to do it right

Most companies wouldn’t hold onto a bad, unprofitable business practice. So why would they hold onto bad, unprofitable customers?

Better customer feedback starts with this …

If you care about the customer experience, you probably love customer feedback. That’s great, but there’s an even better way to get the full view of what your customers want and need.

4 ways to master the ‘art’ of customer care

Customer care is both art and science. You probably have the science under control with policies and processes. But have you mastered the art?

3 powerful ways to build B2B customer loyalty

You care about the customer experience and want to build loyalty, so you have a solid handle on their needs, right?

8 fast and sincere ways to thank your customers

Customers give you their business throughout the year — and, yes, you probably thank them during transactions. But recognizing their loyalty in a special way will help you build goodwill for the coming year. 

The very best ways to win back former customers

Lost customers represent a huge area of opportunity. Former customers understand your product, and how it operates. Plus, they often left for reasons that are easily corrected. 

Is your sales team guilty of these customer relationship killers?

Once customers begin to use a product or service, they’re going to be anxious to see positive results. They may also have challenges and problems, and if they have nowhere to turn to get answers, because their salesperson is busy closing other deals, it leaves a bad impression. 

Everything seem great? Your feedback could be lying to you

If your customer feedback is consistently positive, you might want to consider that a problem.

This is how to prove you value customers

Want customers to understand how much you value them? Forget the generic thank-you, and do this instead.