Watch out: You may bury your message when you use some all-too-common business buzzwords. These phrases may actually hurt credibility, according to the experts at MarketingProfs.com:
- A “win-win” deal. Instead, be upfront about the whole impact – even any potential negatives.
- “Outside the box” thinking or “innovative” ideas. Customers will decide based on experiencing the product or service.
- “We’re not here to talk about the past.” Customers understand this as, “We don’t want to answer your questions” about an unpleasant subject.
