Customer Experience News & Trends

Christian Schappel

Christian SchappelChristian’s work has been featured prominently in several Philadelphia-area newspapers, business publications and websites.
His career started at Journal Register Company where he quickly rose to Editor-in-Chief at the Oxford Tribune, a newspaper serving Southeastern Pennsylvania.
After joining Progressive Business Publications (the parent company of Catalyst Media and Customer Experience Insight), he moved into the niche information publishing market.
He has covered the marketing and sales fields for the past five years, serving as managing editor of The Internet & Marketing Report print newsletter, editor of SalesandServiceNews.com and contributing author for The Selling Advantage print newsletter.
Christian has written several white papers for upper-level marketing and sales executives, covering topics such as customer loyalty, email marketing, event marketing and landing page design.
He graduated from Millersville University of Pennsylvania with a B.A. in English.
Find Christian on Google+ and LinkedIn.


The 5 quickest ways to run yourself out of business

Treating customers like dirt or selling poor-quality products obviously puts you on the fast track to going out of business. But there are some not-so-obvious mistakes that could lead to you hanging the “Closed” sign in your window.

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Top 5 ROI-producing types of marketing content

It’s getting harder to grab eyeballs online if you’re not doing some form of content marketing.

A story that will get your people to follow up with leads, prospects faster

You know it’s absolutely crucial to follow up with a lead within minutes of him or her entering your system. But when it’s difficult to get others in your organization to take that message to heart, this will help:

6 small things you can do to engender customer loyalty

Personal outreach can go a long way toward boosting customer loyalty and overall revenue. But many sales reps may not know how to turn off the sales switch — and reach out to customers when those customers aren’t looking to close another deal.

6 customer loyalty lessons from Breaking Bad

“I’m not in the meth business. I’m in the empire business.” Walter White of AMC’s Breaking Bad didn’t say that in jest. He knew he wasn’t a two-bit drug peddler, but rather a businessman with a huge base of loyal customers who would do anything to get his product. And his methods can teach businesses […] [MORE]

4 signs of tech life your company must show to customers

The way customers want to consume information has evolved by leaps and bounds over the past year. And if your company isn’t adapting to those trends, it runs the risk of looking like a dinosaur in the digital age.

3 rules for posting images to your website, blog or social pages

Images are incredibly useful when it comes to marketing your business or content online. Even Facebook’s come out and said that companies should strive to put an image in every post on its site. Still, it’s possible to get carried away.

New ADA law to require changes to your website: 6 expected rules

Get ready: The federal government is expected to expand the Americans with Disabilities Act (ADA) to require business websites to be more accessible to the disabled and handicapped. What’s this mean for your website?

7 things customers want you to talk about

Often times, the hardest thing to see is what’s right under your nose. This is especially true when it comes to the best ideas for what to include in your sales and marketing materials, customer-facing email, social media pages and website.

Increase the marketing power of each Facebook, Twitter post: Top 10 ways

Making a great first impression means everything on social media. Chances are, if you get a customer on your Facebook, Twitter or LinkedIn page and they leave without “liking” or “following” you, they won’t return.