Ask one question like this in a customer survey and you can immediately build loyalty.
“What did you like about this interaction?”
Marketing Science Institute researchers found that when customers were asked to pinpoint something positive about their experiences with a company, they were more likely to buy again.
It seems that when customers are asked to write about a pleasant experience, they’re more likely to remember it and come back for more.
Try any of these questions on surveys:
- “What did we do particularly well when you visited?”
- “What was outstanding?”
- “What did we do well today?”
- “If you could compliment one thing about your experience, what would it be?”
