Customer Experience News & Trends

5 ways to make all of your email top notch

It’s not easy to get customers’ full attention through email. But it’s possible if you follow these five proven strategies. Whether customers opt in for your e-newsletter, request email promotions or exchange messages with agents, these best practices from will help the keep the conversation going:

  1. Send something within minutes of customers signing up or contacting you.
  2. Thank customers for reaching out to you.
  3. Set expectations by telling customers what they’ll receive and how often – an answer by the end of the day, a weekly e-zine, a monthly update, etc.
  4. Encourage customers to add your email address to its “safe senders list” so messages continue to make it through spam filters.
  5. Ask customers to join social and professional conversations on the company’s social media sites (with direct links embedded).

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