How to read customers accurately: Best practices
“Most people do not listen with the intent to understand; they listen with the intent to reply.” It seems like…Click to continue
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Industry Spotlight
4 Keys to Nurture Leads and Customers By Creating An Emotional Connection
Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options. And that means you need to develop a direct relationship with each individual. Effective lead nurturing incorporates 4 key elements. Continue reading to learn about the 4 key elements...
Industry Spotlight
Creating a High Performance Workforce
Your reputation is on the line. If you invest in training for your call center supervisors and managers, will you experience ROI? What benefits can you expect to see?
Research often affirms that providing contact center operations and strategy training for managers and supervisors has a positive impact contact center performance. But how can you truly justify the investment? Download your complimentary whitepaper now!
Industry Spotlight
5 Essential Strategies for Managing a Multi-Generational Workforce in Your Contact Center
Take a couple minutes today and simply look out onto the production floor of your contact center. Chances are pretty great that you are seeing a diverse group of people that span across several generations. If so, you are certainly not alone. For the first time in history our workforce is comprised of four generations, and that will jump to five by 2020!
Industry Spotlight
Using Visual Content to Promote Your Event - Visual content is an important part of creating engagement across social channels. It stands out from all the text promotion companies typically do, helps tell a story, and gives event attendees all the information they need in a short amount of time. Marketo presents an article with helpful example images to show how visual content can become the cornerstone of your event marketing strategy. Read more!
Industry Spotlight
The Definitive Guide to Marketing Automation -Looking to do better marketing with fewer resources? Our new Definitive Guide to Marketing Automation will show you how you can streamline, automate, and measure marketing tasks so efficiently that you'll feel like you have an army of marketers at your disposal. Download the Definitive Guide to Marketing Automation now. Industry Spotlight
If you want to nurture your customers through the buying cycle and deliver more quality leads to sales, it may be time to graduate from email marketing to marketing automation. This whitepaper provides the information you need to determine if marketing automation is a good fit for your organization. Download Graduating from Email Marketing to Marketing Automation and see if you're ready for the next revolution in marketing!
Industry Spotlight
Looking to get your email marketing out of a rut? Keep it simple with this handy guide: 10 Tips for Successful Email Marketing Campaigns. You'll get the ten most essential tips for improving the success of your email marketing campaigns. Industry Spotlight
Every organization uses social in a different way. We talked to over 2000 marketers to find out what really works - from implementation to execution to measurement - and gathered their lessons learned into one insightful eBook: 50 Tried and True Social Insights from Real Marketers.
Popular Articles
22 things you should never say to customers
There are dozens of things you can say to customers that come across as condescending, flippant or tacky – things that will destroy the customer experience instantly. No matter how you communicate with customers, you want to avoid these words. …
16 Customer Service Week ideas to pull your celebration together
The customer experience, and everyone involved in making it happen, are all about to get their due. Are you ready to celebrate National Customer Service Week? We have ideas to pull it all together now. Whether you’re putting the finishing …
The 5 worst things you can do to customers
Here are the five biggest reasons customers will walk away from you — and how you can avoid doing what makes them so angry. Customers can be relatively forgiving creatures. They’ll get over a product or service failure that is …
Category Articles
Customer Service
Love or hate ‘em, you have to deal with these 6 tough customers
Customers really are a lot like family: Some are as ornery as Uncle Frank, and…
Communications
4 ways to add value to every sales presentation
The salesperson or company with the strongest value proposition will earn the inside track to a…
Sales
10 ways customers will try to lower your prices
Much like sales reps are given tips to overcome customers’ price objections, customers are given strategies to get the…
New Research
The 4 top reasons customers are unhappy
Customers don’t even wait to become unhappy these days. They often contact you already in…
Customer Loyalty & Retention
Show customers you care: 7 tactics that start from within
It’s one thing to say your company cares. It’s another thing to actually prove it. …
Customer Experience
Love or hate ‘em, you have to deal with these 6 tough customers
Customers really are a lot like family: Some are as ornery as Uncle Frank, and…
Social Media
7 things you should never, ever post online
You probably already know it’s a really bad idea to post photos of the CEO…
Closing
Close more sales by understanding the buying cycle
The more you know about the customer buying cycle, the better you can prepare to…
